We make beautiful things.
But above all, useful ones.

Salty Design & Co is a communication and digital strategy agency.

We help create and develop your online presence through websites, e-commerce, SEO, digital advertising, social media, content creation, artificial intelligence and automation.

In short: we help you build a brand that gets noticed, a digital presence that works and a strategy with a clear direction.

We work with businesses of different sizes and across a wide range of industries.

Entrepreneurs, freelancers, SMEs, e-commerce businesses and more established companies: what matters most to us is understanding your project and your goals.

If we think we can help, we will tell you.

And if we think a service is not right for your needs, we will tell you that too.

Yes, even if that means not selling you something you do not need.

Salty Design & Co works with clients in France, Morocco and internationally.

With collaborative tools and remote communication, geography is not really a problem.

Unless you insist on holding the meeting with our feet in the sand. Then we may have to negotiate.

We can work remotely while staying close to our clients.

Video calls, collaborative tools, phone calls and regular communication allow us to follow each project effectively.

Depending on your location and the project, in-person meetings may also be possible.

Every project starts with a conversation.

We first try to understand your business, your needs, your objectives and the problems you want to solve.

We then define a strategy and a proposal suited to your project.

Once the project starts, we move forward step by step, with regular communication and a clear view of what is being done.

No mysterious disappearances between two meetings.

Yes. It is actually our preferred way of working.

We do not really believe in identical packages for everyone.

Your business, market, customers and objectives are different. Your strategy should be too.

We can support you on one specific assignment or build a broader digital strategy.

It depends on the project.

A business website, an SEO strategy, an advertising campaign and an AI solution obviously do not require the same amount of work.

After discussing your needs, we propose an appropriate solution with a clear scope.

No price pulled out of a hat. No hidden surprise at the end.

The price depends on factors such as the type of website, the number of pages, required features, level of customisation and any specific requirements.

A simple business website and a custom platform are not the same project.

The best approach is to tell us what you have in mind so we can propose a suitable solution.

The timeline depends on the complexity of the project.

A business website can be completed more quickly than an e-commerce site or a platform with specific functionality.

The schedule is defined at the start so everyone knows where the project is going.

Because “soon” is not really a delivery date.

Yes, when the chosen technology allows it and that matches your needs.

We can help you manage certain content, add articles or manage products yourself.

The goal is not to make you dependent on us just to change a comma.

Although, we promise, we do like hearing from you.

Yes.

We carry out full or partial redesigns depending on the current state of the website and your objectives.

We can work on design, user experience, performance, structure, SEO and functionality.

Before rebuilding everything, we first assess what genuinely needs to be improved.

Yes.

A large share of browsing now happens on smartphones, so our websites are designed to work properly on desktop, tablet and mobile.

Yes.

We can support you after launch with updates, security, technical changes and necessary improvements.

A website is not always a project that should be finished and then forgotten in a corner.

SEO is a gradual process.

Initial results may appear after a few months, but this depends on many factors: your industry, competition, the current state of your website and the strategy being implemented.

We would rather be honest than promise you first place on Google before the end of the week.

No.

And if someone guarantees first position for all your keywords, we recommend asking a few questions.

Search results change constantly and nobody controls Google.

What we can do is build a solid strategy to improve your visibility over time and attract more qualified traffic.

SEO aims to improve your organic visibility in search results.

Google Ads allows you to run paid advertisements and gain visibility more quickly.

The two approaches can complement each other depending on your goals, market and budget.

Yes.

We can improve your visibility among people searching for your products or services within a specific geographic area.

This can include optimising your website, your local presence and your Google Business Profile.

There is no universal advertising budget.

The right amount depends on your market, objectives, chosen platform and level of competition.

We help you define a coherent budget and determine where to invest first.

The idea is not to spend more. It is to spend better.

We can support campaigns across different platforms depending on your audience and objectives:

• Google Ads
• Facebook & Instagram Ads
• TikTok Ads
• LinkedIn Ads
• YouTube Ads
• Snapchat Ads

We will not necessarily recommend being everywhere.

Your budget deserves better than a complete tour of the internet.

We define the important indicators according to your objective.

These may include leads generated, sales, acquisition cost, revenue, conversion rate or return on advertising spend.

Numbers are useful. You just need to look at the right ones.

Yes.

We can support you from strategy and content creation through planning, publishing, community management and performance analysis.

The level of support depends on your needs.

Yes, when access is necessary to manage your campaigns or social media.

Access is organised securely and limited to the work we are carrying out.

There is no magic number.

Frequency depends on your industry, audience, platforms and, above all, your ability to produce relevant content.

Posting every day when you have nothing useful to say is not necessarily a great strategy.

We can support the creation of visual and video content depending on the project.

The requirements are defined in advance so we can determine what type of content the strategy actually needs.

Probably. But not necessarily in the way you imagine.

The value of AI depends first on your needs and processes.

We therefore begin by identifying the tasks or problems that could genuinely benefit from artificial intelligence.

We do not put AI everywhere just so we can write “AI” on a presentation.

An AI agent is a system designed to perform certain tasks or assist your team according to defined instructions and processes.

For example, it can help process information, automate certain actions, support customer interactions or make internal tasks easier.

Each solution is designed around your needs.

Yes.

We offer training adapted to different experience levels and to the real use cases of your teams.

The goal is to teach people how to use AI practically in their work rather than show them a long list of tools they will never use.

GEO, or Generative Engine Optimization, is the practice of adapting and structuring your digital presence for emerging search engines and assistants that use artificial intelligence.

It includes improving the quality, clarity and structure of content and building a coherent, trustworthy digital presence.

Of course.

You do not need to hand us your entire communication strategy.

We can step in for a specific need: website creation, SEO audit, advertising strategy, content, automation or another defined project.

Yes, when that matches the needs of the project.

Some assignments are one-off. Others require ongoing support to evolve a strategy, improve performance or produce content.

We define the most appropriate format together.

It is simple.

Tell us where you are now, what you would like to improve or what you want to create.

Your project does not need to be perfectly defined yet.

You do not need to arrive with a 42-page brief. A good idea — even one that is still a little vague — is enough to start the conversation.