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Pricing & pricing policy

Understandable prices. And clear rules when a project evolves.

This page brings together our starting prices, maintenance plans, intervention rates and the commercial rules behind quotes, feedback, revisions and scope changes.

50% 50% at project start
50% 50% on delivery
How we think about pricing

Price follows scope, not a magic formula.

We try to make costs predictable before work starts. When the work changes, we simply distinguish between a correction, a revision and a new requirement.

Written scope

Pricing is based on a defined set of deliverables, functionality and responsibilities.

Structured feedback

Included revisions concern the agreed work. Adding a new requirement is not a revision.

No hidden additions

When a request exceeds scope, we flag and estimate its impact before continuing.

Proportional pricing

Price follows the actual work: complexity, volume, integrations, timing and responsibility.

Web & Apps

Clear starting points for web projects.

Project

Pricing mainly depends on site size, design depth, content, integrations and required functionality.

01

Essential

Starting at
590

For a small professional presence with a straightforward and clearly defined scope.

  • Compact business website
  • Responsive design
  • Essential architecture
  • Contact form
  • SEO foundations
  • Launch
Discuss Essential
03

Advanced

Starting at
1,490

For projects requiring more logic, content, integrations or functionality.

  • Advanced experience
  • Custom functionality
  • Business integrations
  • Performance optimisation
  • Scalable architecture
  • Extended QA
Discuss Advanced
04

Custom

Custom quote

Applications, advanced e-commerce, platforms, complex integrations or projects outside a standard package.

  • Custom scope
  • Specific architecture
  • Custom development
  • Advanced integrations
  • Adapted schedule
Define the project

Displayed amounts are starting prices. A detailed quote always confirms the final scope and price.

Visibility & Growth

Budget depends on what we are actually trying to move.

Project or ongoing

SEO, acquisition, tracking and optimisation can be delivered as focused projects or ongoing work.

01

Foundation

Starting at
390

Clarify the current situation, priorities and the channels worth activating.

  • Initial audit
  • SEO or acquisition analysis
  • Tracking review
  • Prioritisation
  • Roadmap
Discuss the foundations
03

Continuous

Starting at
790 / month

Test, measure and improve channels over time.

  • Ongoing monitoring
  • Campaign optimisation
  • CRO
  • Measurement
  • Experiments
Discuss ongoing growth
04

Custom

Custom quote

For multi-channel systems, existing teams or more specific acquisition and measurement requirements.

  • Custom scope
  • Relevant channels
  • Specific objectives
  • Team integration
Define the scope

Advertising and media budgets are separate from our service fees unless explicitly stated.

Content & Brand

Budget depends on what the brand needs to define, produce and maintain.

Project or ongoing

A project can begin with brand foundations, focused production or ongoing editorial support.

01

Foundation

Starting at
490

Clarify the brand before increasing content production.

  • Positioning
  • Key messaging
  • Brand voice
  • Visual direction
Build your foundations
03

Ongoing

Starting at
690 / month

Maintain a consistent presence over time.

  • Regular production
  • Social media
  • Email marketing
  • Format adaptation
  • Editorial follow-up
Discuss ongoing content
04

Custom

Custom quote

Campaigns, launches, specialist production or more complex editorial requirements.

  • Custom direction
  • Adapted production
  • Specific formats
  • Custom schedule
Define your project

External studio, printing, talent, media and specialised production costs are quoted separately when required.

AI & Automation

Pricing depends on the process, connections and responsibility given to the system.

Project

We can begin by identifying useful opportunities, building a first automation or developing an integrated system.

01

Discovery

Starting at
390

Decide what genuinely deserves automation or AI assistance.

  • Process analysis
  • Use cases
  • Prioritisation
  • Risks
  • Roadmap
Start with Discovery
03

Integrated

Starting at
1,490

Connect multiple tools, data sources and processes into a broader system.

  • Multiple integrations
  • Permissions
  • Human approval
  • Monitoring
  • Scalable architecture
Build an integrated system
04

Custom

Custom quote

For internal products, specialised agents or complex business integrations.

  • Custom architecture
  • Specific integrations
  • Business workflows
  • Adapted support
Define your AI project

API, AI model, licence and third-party service costs are separate unless explicitly included.

Care & Support

Choose a maintenance level that reflects the reality of the site.

Monthly

From essential technical care to priority support with several included intervention hours each month.

01

Essential

98 / month
3 h included Target response up to 72 h

For sites needing regular technical maintenance and essential checks.

  • CMS, plugin and component updates
  • Backup verification
  • Availability monitoring
  • Essential security checks
  • 3 intervention hours included per month
  • Indicative response target: up to 72 h
Choose Essential
02

Serenity

178 / month
5 h included Target response up to 48 h

For more regular care with additional capacity for small interventions.

  • Everything in Essential
  • Regular error and functionality checks
  • Basic performance checks
  • Small content or configuration changes
  • 5 intervention hours included per month
  • Indicative response target: up to 48 h
Choose Serenity
03

Business

298 / month
8 h included Target response 24–48 h

For sites that are important to day-to-day business and require stronger follow-up.

  • Enhanced maintenance and monitoring
  • Regular form and critical-function checks
  • Technical and database optimisation
  • Fixes and minor enhancements
  • 8 intervention hours included per month
  • Indicative response target: 24–48 h
Choose Business
04

Priority

498 / month
12 h included Target response under 24 h

For projects requiring stronger priority and greater monthly intervention capacity.

  • Priority technical care and advanced monitoring
  • Preventive maintenance and frequent checks
  • Optimisation, fixes and minor enhancements
  • Priority intervention handling
  • 12 intervention hours included per month
  • Indicative response target: under 24 h
Choose Priority

Plans can be adapted based on complexity, current condition and whether the site was originally developed by our team.

Out-of-plan interventions

Hourly pricing when work falls outside a package.

These rates apply to one-off interventions or work exceeding the hours included in a maintenance contract.

Standard intervention outside a maintenance contract

For scheduled work not covered by an active maintenance plan.

49 / h
Additional hours for maintenance clients

For hours exceeding the monthly allowance of an active maintenance plan.

29 / h
Urgent / priority intervention

Applies when we confirm that a request can be prioritised as urgent.

69 / h
Minimum billing 30 minutes
Intervention hours

What belongs to routine maintenance — and what becomes new scope.

Covered by maintenance hours

  • Minor display, responsive or CSS corrections
  • Text, image, document and content replacements
  • Form, plugin, redirect or configuration adjustments
  • Resolution of small bugs and technical issues
  • Small improvements to existing functionality

Estimated separately

  • New pages or substantial visual redesign
  • New features or custom modules
  • Complex APIs, e-commerce or automation integrations
  • Full migration, rebuild or major architecture change
  • Diagnosis or repair requiring a substantial intervention
01

Included hours apply only to the site or project covered by the plan.

02

Unused hours do not automatically roll over into the following month.

03

Requests exceeding the included allowance are billed at the applicable additional-hour rate.

04

Licences, subscriptions, hosting, domains and third-party services are excluded unless explicitly stated.

05

Response times are indicative handling targets rather than guaranteed resolution times.

06

Third-party-built websites may require an initial technical audit.

Pricing policy

The rules behind our prices, quotes and scope changes.

The goal is simple: both sides should understand what is included, what counts as normal feedback and when a request becomes additional work.

This page describes our general commercial pricing policy. An accepted quote, purchase order or contract may specify project-specific terms that take precedence.

01

Scope, estimates and quotes

A quote is built around the scope known when the estimate is prepared.

  • Starting prices shown on the website are indicative and are not final project quotes.
  • The quote identifies the deliverables, functionality, services and assumptions used to establish the price.
  • When requirements are still uncertain, we may propose a discovery phase or limited initial scope before estimating later work.
  • An estimate may be adjusted when significant information unavailable at quotation materially changes the work required.
  • The accepted quote is the primary reference for the billed scope.
02

Corrections, revisions and new requirements

We deliberately distinguish three things that are often confused.

Correction Something does not match what was agreed.

For example, a bug introduced by our work, an implementation that does not match an approved design, or an integration error on our side. Corrections are not treated as creative revision rounds.

Revision An adjustment within the approved direction.

For example, refining wording, colour, positioning or composition without changing the objective or underlying structure.

Scope change A new requirement or substantial change.

For example, an additional page, feature, integration, language, creative direction or substantial reopening of work that was already approved.

  • Where relevant, the included number of revision rounds is stated in the quote or proposal.
  • Feedback for each round should ideally be consolidated to avoid contradictory or fragmented requests.
  • Once a stage has been explicitly approved, substantial reworking of that stage may require a new estimate.
  • A completely new creative direction is not considered a simple revision.
  • Corrections required to meet the agreed scope remain distinct from preference-driven changes.
03

Additional requests and scope changes

Projects naturally evolve. The important distinction is whether the new request was part of the original scope.

  • Additional work is flagged when it requires effort or responsibility not included in the quote.
  • Depending on size, it may be billed hourly, added through a quote amendment or quoted as a separate project.
  • We aim to communicate the budget impact before starting additional work.
  • A scope change may also affect the original delivery schedule.
  • Replacing substantial work that was already completed and approved may include the time required to redo that work.
04

Payment and project start

Payment reserves production capacity and supports a realistic project schedule.

  • Our standard structure is 50% at project start and 50% on delivery.
  • Work generally begins after quote acceptance and receipt of the required deposit.
  • Larger or longer projects may use milestone billing.
  • The schedule may also depend on receiving required content, access, information and approvals.
  • The payment terms stated on the relevant quote or invoice take precedence.
05

Content, feedback, approvals and delays

Our timeline also depends on information and approvals provided by the client.

  • Required content, access credentials, documents and information should be supplied in time for the agreed schedule.
  • Significant delays in content or approvals may move the expected delivery date.
  • Where a project remains paused for an extended period, resumption may be scheduled according to current availability.
  • Contradictory feedback from several stakeholders may need to be consolidated before work continues.
  • Written approval of a stage allows us to treat that stage as approved for subsequent work.
06

Licences, hosting, advertising and third-party services

A development or service fee does not automatically include every external operating cost.

  • Premium licences, SaaS tools, APIs, AI models, email platforms, paid plugins, fonts and other external services are separate unless explicitly included.
  • Advertising and media budgets are separate from our service fees.
  • Hosting, domains and email accounts are only included when explicitly listed in the offer.
  • When we purchase a third-party service on the client's behalf, its cost and renewal model should be clearly identified.
  • Third-party services remain subject to their own terms, prices, limits and future changes.
07

Urgent and priority work

Urgent requests may require us to move already scheduled work.

  • A request is treated as urgent only after we confirm that we can prioritise it.
  • Accepted urgent work is billed at €69 / h.
  • Standard work outside a maintenance plan is €49 / h.
  • Additional hours for an active maintenance client are €29 / h.
  • Minimum hourly billing is 30 minutes.
  • Priority handling does not guarantee immediate resolution where the cause depends on a third party or requires substantial investigation.
08

Maintenance plans

Included hours exist to maintain and adjust the current product, not to automatically fund new projects.

  • Included hours apply to the project covered by the maintenance agreement.
  • Unused hours do not automatically roll over to the next month.
  • Hours exceeding the package are billed at the applicable additional rate.
  • Small corrections, content updates, settings and limited enhancements may use included hours.
  • New features, substantial redesigns, complex pages, migrations and large integrations are estimated separately.
  • Package response times are indicative and depend on the nature and severity of the problem.
  • An initial audit may be required before accepting maintenance of a third-party-built project.
09

Project pauses, postponements and cancellation

Interrupting a project can affect the original schedule and reserved availability.

  • Where a project is paused at the client's request, resumption may be scheduled according to current team availability.
  • Work already completed remains part of the project billing.
  • External costs already committed remain payable where the relevant provider cannot cancel or refund them.
  • Any specific cancellation or refund terms are those stated in the relevant quote or contract.
10

Delivery, corrections and post-launch work

Delivery completes the agreed scope but does not automatically create an ongoing maintenance agreement.

  • Issues directly related to the delivered work and agreed scope are treated as corrections rather than new requests.
  • New requests after delivery are assessed according to their nature: correction, hourly intervention, maintenance or new scope.
  • Maintenance is included only when explicitly stated in the offer.
  • The handover of files, access, code or other deliverables follows the terms of the project.
  • Third-party elements remain governed by their respective licences and rights.
11

Currency, taxes and price validity

The website provides commercial guidance; the quote defines the financial terms of the actual project.

  • Website prices are displayed in euros unless otherwise stated.
  • Any applicable taxes are specified on the relevant billing documents according to the applicable situation.
  • Quote validity is the period stated on the quote itself.
  • Public website prices may change over time without changing quotes that have already been accepted.
  • Where a service is billed in another currency, the relevant terms are stated in the corresponding quote.
Does your requirement not fit neatly into a package?

That is exactly what a quote is for.

Tell us what you want to achieve. We can then explain what is necessary, what is optional and how the budget can be structured.