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The agency

A digital agency built to grow what already deserves to be noticed.

Salty helps small and medium-sized businesses turn a good business into a clear, credible and memorable digital presence.

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Since 2015 Europe · Morocco · International FR · EN
Screen showing a Salty Design & Co. web project.
Detail of art direction and graphic design work.
Workspace with digital design materials.
About Salty

We are not trying to make a small business look bigger. We are trying to show its real value properly.

Salty started from a simple observation: many serious businesses are still represented by a website, identity or set of tools that does not reflect the real quality of their work.

Our role is to close that gap. We build digital experiences that create trust, make the offer easier to understand and help with what comes next: selling, being found, saving time or communicating better.

When budget requires choices, we would rather intelligently reduce scope than lower the quality of what remains.

Smaller scope. Same standard.

Fewer pages, fewer integrations or a simpler launch can be very good decisions. The level of care does not become optional.

Why “Salty”? The name comes from Sandy and her nickname “Salty Sandy”. A personal origin that gives the brand character without turning the identity into a seaside theme.

What guides the work

Simple principles that matter most when projects stop being simple.

01

Strategy before tools

We start with the problem, objective and context before choosing a platform, campaign or automation.

02

Clarity before trends

An experience should first be understandable, reassuring and useful before trying to be impressive.

03

The same standard

Budget changes what we build. It does not decide whether the details deserve to be handled properly.

04

A relationship that can continue

Delivery can be the end. It can also be the beginning of support, optimisation or the next phase.

The face of Salty

A human agency, without a fake org chart.

Sandy Founder of Salty Design & Co.

Sandy carries the relationship, direction and personality of Salty. Around her, the right capabilities come together according to what the project genuinely needs.

A project may need design, development, SEO, advertising, content or AI. We prefer to talk about those capabilities through their role in the project rather than fabricate a gallery of people who do not exist.

What remains constant is a shared direction, clear communication and a team that understands the project context.

Understand before producing. Choose before stacking. Improve after delivery.

Direction & strategy Client relationship Creative Technology
Sandy working on a Salty Design & Co. project.
Our method

A process that keeps everyone oriented toward the same thing.

The method is structured, but it does not try to make the project artificially complicated. Every step exists to support a concrete decision.

01

Understand

Observe before prescribing.

01

Understand

Before proposing a solution, we try to understand the problem in its real context.

We look at the business, customers, competition, current journey and project objectives.

This prevents us from building an elegant answer to the wrong question.

We look at
  • Commercial objectives and priorities
  • Users and their friction points
  • What already exists and what should be kept
By the end
  • A clearly defined problem
  • Shared priorities
  • The first success criteria
02

Frame

We turn the needs into a realistic, understandable and useful scope.

We organise functionality, content, journeys, channels and project dependencies.

The objective is not to add as much as possible, but to know what genuinely needs to be present at launch.

We decide
  • The launch scope
  • Priority content and functionality
  • What can be planned for a later phase
By the end
  • A clear structure
  • An intentional scope
  • A production roadmap
03

Build

Design, content and technology move together instead of meeting each other at the last minute.

We design interfaces, develop functionality and integrate content while keeping decisions visible.

Reviews are there to move the work forward, not to create endless versions without direction.

During production
  • Visual direction and user experience
  • Development, integrations and technical quality
  • Content, measurement and launch preparation
By the end
  • A tested product
  • A coherent experience
  • A launch ready to be measured
04

Improve

Once live, real data and real usage can finally replace assumptions.

Depending on the project, we can stay for maintenance, SEO, campaigns, tracking, content or continuous optimisation.

We evolve what creates value rather than changing things simply for the sake of change.

We can continue with
  • Maintenance and support
  • Acquisition, SEO and measurement
  • Optimisation, automation and new phases
What this enables
  • A project that remains reliable
  • Decisions based on usage
  • Progress over time
Who we work with

Businesses that want to be presented better, equipped better or supported better.

Our core audience remains SMEs, independent professionals and growing brands. You do not need to know the language of design, SEO or development to work with us.

Creative workspace with design materials and a computer.
FR / EN Europe + Morocco Remote collaboration
  • You want recommendations, not only execution.
  • You like understanding why a decision is being made.
  • You would rather do less and do it properly.
  • You want a relationship that can continue after launch.
SMEs Artisans Restaurants & cafés Boutique hotels Hospitality Retail Professional firms & consulting Independent professionals Growing brands
Shall we talk?

You do not need a perfect brief to start.

Simply tell us where you are, what is bothering you today and what you would like to improve.

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