01
The context
The challenge
Create a distinctive floral brand without relying on the overly delicate and traditional codes common in the category.
All work
Brand identity
Bloom Baby
An expressive, warm and contemporary floral identity designed to make the brand instantly recognisable.
Expertise
02
Our response
The approach
Generous typography, a simple floral symbol and textured photography give the brand a strong and spontaneous personality.
03
The result
What we built
A flexible and recognisable identity designed to work across social content and broader brand applications.
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Construction — identity 01
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