01
The context
The challenge
Give a beverage an instantly identifiable visual presence within a highly competitive category.
All work
Packaging & content direction
Hey
A fresh graphic product direction built around colour, fruit and immediate visual impact.
Expertise
02
Our response
The approach
The packaging becomes the focal point of a monochromatic composition strengthened by fruit, condensation and direct light.
03
The result
What we built
A bright desirable product world particularly suited to digital campaigns and social media.
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Construction — identity 03
Your project
Something to build, reposition or make memorable?
Tell us about the project. We’ll help determine the right direction before talking about deliverables.