01
The context
The challenge
Turn the natural ingredients of the drink into a strong and easily recognisable visual territory.
All work
Packaging & product content
Sofresco
A colourful product direction highlighting freshness and ingredients for a cold-pressed juice range.
Expertise
02
Our response
The approach
Lemon yellow, green and real ingredients create a direct composition where product and ingredient work together.
03
The result
What we built
A fresh energetic brand image suited to commercial applications and social formats.
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