01
The context
The challenge
Create a visual world capable of making the product immediately desirable in a highly competitive category.
All work
Art direction
The Matcha
A bright lifestyle art direction positioning matcha as a cultural product as much as a drink.
Expertise
02
Our response
The approach
Bold colour, direct sunlight and lifestyle cues give the product a more editorial than functional presence.
03
The result
What we built
A distinctive and fresh brand image particularly suited to strong social communication.
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