01
The context
The challenge
Build a healthy food brand that feels generous and desirable rather than clinical or overly functional.
All work
Identity & art direction
Bowl'd
A fresh approachable food identity developed for a contemporary salad bar concept.
Expertise
02
Our response
The approach
Deep green, citrus tones, expressive lettering and direct applications across uniforms and packaging define the system.
03
The result
What we built
A coherent identity recognisable from the physical point of sale through to digital content.
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Sofresco
Your project
Something to build, reposition or make memorable?
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